Inadequacy Fuels Our Constant Need For Consumption

We are led to believe that we are ‘lacking’ in some way, and that the solution to our ‘lack of’ can be bought.

Brands tap into our insecurities to sell us what they claim will be the solution to all our problems, convincing us that our happiness depends on their products.

Consider makeup, for example. Makeup as an industry is worth over 1.74 billion British pounds (Statista.com). When you really think about the concept of makeup, though, its main purpose is to conceal the parts of ourselves that we don’t like.The industries survival therefore depends on its ability to keep us hating ourselves.

When one problem is solved, another two are created.

What will be next, you might wonder?

Whatever the mass media decides they can make the most money from…